Let's Talk About Avocado & Tamanu

By Capricia Alston

Avocados’ benefits stretch far beyond their delicious taste. In fact, this popular superfood can also be extremely beneficial to your strands. That’s one of the reasons why we launched our latest collection, Avocado & Tamanu Anti-Frizz.

What Is Avocado & Tamanu Anti-Frizz Collection?

Designed for both curly and straight hair, our new Avocado & Tamanu Anti-Frizz Collection is formulated with cold application technology that specifically targets frizz. Borrowed from popular skincare trends, this cold science naturally closes the hair’s cuticles and helps achieve long-lasting smoothness.

What Causes Frizzy Hair?

The top three hair concerns for many women of color are frizz, loss of shine, and the inability to maintain curl definition or straight sleek styles. So naturally, we searched high and low to find ingredients that could combat these concerns. But first, we had to understand what causes frizz in the first place.

Frizzy hair occurs when all the different individual hair fibers run in multiple directions, and it’s triggered by environmental hazards such as rain and humidity, but it can also be a result of dry and damaged hair as well. While certain hairstyles can help keep frizz under control, both curly and coily hair are often prone to frizz and frustration — at least until you find the perfect products. 

What Ingredients Are in Avocado & Tamanu Anti-Frizz Collection?

Studies have shown that the minerals contained in avocados help seal the hair cuticles — plus, the combined potassium and magnesium gives a smooth and shiny frizz-free appearance. Tamanu oil on the other hand is known for its rich nutrients, deep-penetrating absorption, and its healing and nourishing properties. 

How Do You Use the Avocado & Tamanu Anti-Frizz Collection?

The best part about this versatile collection is that because it’s designed for both curly and straight hair, you can choose which system works best for you. For best results chill the product before applying and use the entire collection as a system:

Step 1: Anti-Frizz Shampoo - Removes residue and keeps hair smooth. 

Step 2: Anti-Frizz Conditioner - Detangles and preps strands for frizz-free styling. 

Step 3: Anti-Frizz Slip & Seal Leave-In Conditioner - Instantly detangles strands and seals cuticles.

Choose Your Style

Step 4: Anti-Frizz Stay Straight Serum - Shields against heat, frizz, humidity, and reversion.

OR

Step 4: Anti-Frizz Curl Perfector - Blocks humidity, defines curls and adds shine.  

It’s finally time to say farewell to frizz for good. Shop this collection and enjoy rocking your next fly style worry-free.