Your wash day favorite just entered its strongest era. The elevated Rosemary Mint collection delivers proven strength from root to tip, with care that shows up for your scalp and strands.
Some products sit on the shelf. Rosemary Mint became part of the ritual.
You’ve reached for it on wash day, passed the oil between friends and worked the dropper between fresh braids when your scalp needed a little attention. We’ve seen the routines, the shelfies and the bottles loved down to the very last drop.
So, when it came time to elevate the collection, we knew better than to mess with a good thing. We kept what you love and made it work even harder.
Meet the elevated Rosemary Mint collection, now enriched with Pure Rosemary Extract to deliver even more strengthening support across the scalp and strands. When the Strengthening Shampoo, Conditioner, Masque and Leave-In Conditioner are used together, hair feels up to 12X stronger against breakage.*
Yes, your Rosemary Mint routine just got a serious strength upgrade.
Strength Starts Long Before The Style
The finished look gets the compliments, but your hair does plenty of work before anyone sees it.
There’s cleansing, detangling and sectioning. Then the twisting, braiding, brushing or heat styling begins. All that everyday handling can put stress on your strands, especially when they already feel weak or brittle.
That’s why strength deserves a permanent spot in your routine. Stronger, more resilient strands can help:
- Minimize breakage from everyday manipulation
- Support length retention by helping strands better withstand combing and styling
- Give you more freedom to switch up your style with less stress on your hair
- Keep strands looking smoother and healthier
And strength doesn’t have to mean stiffness. Hair that feels properly conditioned and resilient should feel flexible, soft and ready for whatever style comes next.
Scalp Care + Strand Care Belong Together
Your hair routine doesn’t start halfway down the strand, so your strengthening care shouldn’t either.
Your scalp is skin, and just like the skin on your face and body, it’s exposed to environmental stress you may not always be able to see.
Research has shown that UV exposure can contribute to oxidative stress and inflammation on the scalp and can affect proteins within the hair fiber.¹ That matters because caring for the scalp and supporting the resilience of your strands are both part of the bigger hair-health picture.
That thinking helped shape the next chapter of Rosemary Mint.
The collection brings scalp and strand care into one connected routine, pairing Pure Rosemary Extract with Kew-verified Rosemary and Peppermint Oils and conditioning ingredients designed to refresh and nourish the scalp while helping hair withstand breakage.
And there’s proof built into the routine:
- Strengthening Shampoo + Conditioner: Cleanse, condition and leave strands feeling up to 8X stronger against breakage.**
- Strengthening Hair Masque: Deeply conditions weak, brittle-feeling strands and supports the full strengthening regimen.
- Strengthening Leave-In Conditioner: Adds moisture and helps prepare strands for easier detangling and styling.
- Scalp & Hair Strengthening Oil: Delivers targeted scalp-to-strand care for hair that feels up to 6X stronger against breakage.***
- Light Scalp & Hair Strengthening Oil: Offers a lighter take on targeted scalp and strand care while leaving hair feeling up to 3X stronger against breakage.****
Use the Strengthening Shampoo, Conditioner, Hair Masque and Leave-In Conditioner together to leave strands feeling up to 12X stronger against breakage.*
Different steps, same goal: proven strength from root to tip!
So, What’s New?
Pure Rosemary Extract is at the heart of the collection’s next chapter.
Rosemary extract is a powerful antioxidant that has been studied for its ability to help protect the scalp and hair from UV-related environmental stress. It is scientifically proven that rosemary extract can help protect hair proteins from damage associated with UV exposure.²
That science helped inspire its place in Rosemary Mint.
Across the collection, Pure Rosemary Extract joins Rosemary Oil, Peppermint Oil, Biotin and Pro-Vitamin B5 to support the performance and sensorial experience of the routine.
Our Rosemary and Peppermint Oils are also verified by scientists at the Royal Botanic Gardens, Kew, helping confirm the purity of these botanical ingredients in the formulas.
The scent is still invigorating. The scalp feel is still refreshing. The oil still knows its way around a protective style.
Now, there’s even more intention behind what’s inside and more strengthening power across the routine.
This is the Rosemary Mint you know, now enriched with Pure Rosemary Extract and designed to care for your scalp and strands together.
Because styles come and go. Strong hair stays in the group chat.
FAQ
What changed in the Rosemary Mint Collection? The enhanced Rosemary Mint Collection is designed to provide up to 12x stronger hair* and now features Rosemary extract and KEW Certified Rosemary and Peppermint Oil.
What does the collection help with? The collection is designed to help reduce breakage, support length retention, and give you more freedom to wear your hair your way.
Why is strength important for textured hair? Strength helps hair withstand combing and styling without snapping, supports length retention, creates vibrancy and shine, and gives more styling freedom.
Why Rosemary Extract? Rosemary extract is a powerful antioxidant that is scientifically proven to protect the scalp and hair from environmental stress from UV from the sun.2
References
1. Marsh, J. M., Li, L., Knowles, S., Locker, K. C., Pearson, K., Bacon, R., Kozak, K., Laughlin, T., & Schwartz, J. R. (2024). Scalp condition improvement with botanical extracts possessing chemical and physical antioxidant activity. International Journal of Cosmetic Science, 47(2), 297–304. https://doi.org/10.1111/ics.13031
2. Marsh, J. M., Whitaker, S., Li, L., Fang, R., Simmonds, M. S., Vagkidis, N., & Chechik, V. (2023). The key phytochemistry of Rosemary (Salvia rosmarinus) contributing to hair protection against UV. International Journal of Cosmetic Science, 45(6), 749–760. https://doi.org/10.1111/ics.12883
*When using the Rosemary Mint Strengthening Shampoo, Conditioner, Masque, Leave-in versus a non-conditioning shampoo.
** versus a non-conditioning shampoo.
*** versus untreated hair.
**** versus untreated hair.
